Org Design for Design Orgs: Building and Managing In-House Design Teams
- Downloads：1499
- Type：Epub+TxT+PDF+Mobi
- Create Date：2021-06-21 08:54:40
- Update Date：2025-09-06
- Status：finish
- Author：Peter Merholz
- ISBN：1491938404
- Environment：PC/Android/iPhone/iPad/Kindle
- Download
Summary
Design has become the key link between users and today's complex and rapidly evolving digital experiences， and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver。 This has led to companies building in-house digital/experience design teams at unprecedented rates， but many of them don't understand how to get the most out of their investment。 This practical guide provides guidelines for creating and leading design teams within your organization， and explores ways to use design as part of broader strategic planning。
You'll discover:
Why design's role has evolved in the digital age
How to infuse design into every product and service experience
The 12 qualities of effective design organizations
How to structure your design team through a Centralized Partnership
Design team roles and evolution
The process of recruiting and hiring designers
How to manage your design team and promote professional growth
You'll discover:
Why design's role has evolved in the digital age
How to infuse design into every product and service experience
The 12 qualities of effective design organizations
How to structure your design team through a Centralized Partnership
Design team roles and evolution
The process of recruiting and hiring designers
How to manage your design team and promote professional growth
Reviews
Maggie
，
A must-read for any organization looking to maximize the impact of its design team。
Anton Nikolov
，
A good book to give you interesting ideas on building your design team and the different aspects of that challenging task from deciding when it is time to grow the team to onboarding and interacting with new members of the team。 I think it is a nice addition to a designer's library and especially for design managers。 A good book to give you interesting ideas on building your design team and the different aspects of that challenging task from deciding when it is time to grow the team to onboarding and interacting with new members of the team。 I think it is a nice addition to a designer's library and especially for design managers。 。。。more
Janne Heinonen
，
Ei ihan 1:1 suomalaisen （teknologiafirmojen ulkopuolisen） työkulttuurin kanssa， mutta hyvin sovellettavissa。
Hylke Van Maaren
，
Handy tips and a good overview of things to deal with scaling design。
Julia
，
A little long and pedantic。
Erin DeLaney
，
Great book about the purpose， strategy， and organization of design teams and departments in today's industry。 I used this book to inform the structure of how my company approaches design， as well as other departments。 A particular concept I appreciated was the levels of scale different roles should be operating at as a percentage of their job。 （The big picture， Strategy， Structure， Surface） Great book about the purpose， strategy， and organization of design teams and departments in today's industry。 I used this book to inform the structure of how my company approaches design， as well as other departments。 A particular concept I appreciated was the levels of scale different roles should be operating at as a percentage of their job。 （The big picture， Strategy， Structure， Surface） 。。。more
Andrew
，
I'm going to keep this one close by， it will surely become a regular reference。 I'm going to keep this one close by， it will surely become a regular reference。 。。。more
Corina
，
Helpful guide for new design managers that has many of the basics gathered from how to screen a portfolio as a hiring manager to how to run a team weekly meeting。 I was hoping for more discussion and case studies specifically around different design org designs。
Andrew Johnson
，
Great practical overview for design leaders。 My team has grown from 2 to 8 people and I’m at a critical moment， needing to think about structure and culture as I’m less directly involved in “the work”。Will be turning to this repeatedly as a resource in the coming weeks and months。
Candi
，
I was originally recommended this book by Kevin Hoffman after his talk about Design Operations。 I felt like it lightly talked about Design Ops but I think overall， it was a great book about design teams。 At my current workplace， our design team has been growing。 When I first started， we didn't have dedicated design resources for product。 Now we have a handful of people。 I think it's important to understand the team structure at other companies and adjust your own team as needed。 We don't current I was originally recommended this book by Kevin Hoffman after his talk about Design Operations。 I felt like it lightly talked about Design Ops but I think overall， it was a great book about design teams。 At my current workplace， our design team has been growing。 When I first started， we didn't have dedicated design resources for product。 Now we have a handful of people。 I think it's important to understand the team structure at other companies and adjust your own team as needed。 We don't currently have a content strategist or a UX researcher， but that leveling framework is definitely a great guide for us to start with。 I think this would be good for design managers or even groups looking to grow their design team。 。。。more
Marion Boberg
，
very useful to understand what design organisation fits， a company based on their design maturity。
Janel
，
It’s structured in a way that you don’t have to read cover to cover， but dip into a particular topic of interest， but you might end up reading it in full。 It’s a comprehensive summary of all the things to consider when building， scaling and maintaining a design team。
Arnold Petersen
，
Book on very interesting topic， creating/managing design teams and some practical advice on creating design culture within the organisation and full of actionable insights however in some parts， it lacks substance as the argument becomes a one way street and a personal opinion rather than a proven method。。。 Still a great read！
Sashko Valyus
，
Книга проте як будувати і розвивати внутрішні дизайн команди。 Містить купу інсайтів про структуру， рекрутинг， мотивацію і персональний розвиток дизайнерів。 Додатково покриває розвиток дизайн-культури та роботу в кросфункційних командах。 Має методичне спрямування з мінімумом води。 Дуже добре підходить не тільки тим хто працює в продуктових компаніях， але і для сервісних також。Дає відповіді на запитання— чи працювати дизайнерам разом， чи сидіти разом з проектною командою— як рекрутити дизайнерів， Книга проте як будувати і розвивати внутрішні дизайн команди。 Містить купу інсайтів про структуру， рекрутинг， мотивацію і персональний розвиток дизайнерів。 Додатково покриває розвиток дизайн-культури та роботу в кросфункційних командах。 Має методичне спрямування з мінімумом води。 Дуже добре підходить не тільки тим хто працює в продуктових компаніях， але і для сервісних також。Дає відповіді на запитання— чи працювати дизайнерам разом， чи сидіти разом з проектною командою— як рекрутити дизайнерів， щоб вони відгукувались на вакансії і йшли до вас працювати— яких спеціалістів і в якій кількості потріно «заводити» по мірі росту кількості дизайнерів в компанії— як без ефективно менеждити очікуванння під час роботи в кросс-функційних командахОдна з кращих книг цього року які я прочитав。 Неочікувано， більшість речей які там пише у нас в компанії в тій чи іншій мірі вже імплементовано 。。。more
Dian
，
Really enjoyed this book。 While it’s officially about how design should fit into an organization I found it helpful in understanding how user experience can fit into building products。 My favorite quote: “Design can no longer be a specification that is handed off， built， and never seen again。 It needs to be embedded within the strategy and development processes， and its practitioners must be deeply familiar with the company’s mission， vision， and practices。”
Serendipity
，
I won this book at a Rethink event in SF on Design Ops， where it was recommended as “the Bible of Design Ops”。 The book is delightful， simply written， and intensely practical。 I was able to read it quite quickly， and find many points that either resonated with me or I could use as a measure to apply to my own design team experience。
Hege Harreschou
，
Lur å lese hvis man skal bygge en designavdeling eller en designorganisasjon
Lance Willett
，
A concise and authoritative guide to organizing design teams。 Just the best parts。The key element in this book that applies to my Product Management work is understanding the Centralized Partnership model for cross-functional teams working on shared projects， yet reporting to leaders and mentors in their own function。 The best of both worlds because it combines the speed and quality of embedded teams with the efficiency and consistency of a centralized function。Bookmarked。
Lucas
，
Required read for ambitious teamsIncredibly useful advice for design organizations that are on a growth trajectory and for individuals who want to take part on leading this journey
Gaz
，
This is an excellent read for anyone interested in how to shape and lead a team。 Lots of theory， but also plenty of practical things to take away。
Yana Sanko
，
I think this book could be very helpful for someone who is thinking of the best way to build design organization。 The part explaining design competency framework could also be very useful is you think to start career in design。 Some ideas and tips were interesting， however I guess I expected more。
sarah semark
，
Pretty dry overall， but it makes a great case for how to structure design within an organisation in a way that keeps designers happy， challenged， and producing their best work， with well-reasoned arguments。
Eric Brown
，
If you are building a UX team into a UX department， this is a must read book for you and your leadership。 Both insightful and practical， the authors do a good job of laying out a framework for maturing the UX practice at your company。
Zachary Frazier
，
Essential reading for anyone interested in managing an effective in-house design team。 The focus is less on interteam dynamics （or design thinking）， and more on managing external relationships， human resources， and structuring within a larger organization。 The hiring chapter makes this a great gift for your HR manager， and the focus on culture and management over buzzwords makes it actually useful for generating innovations and well designed products。
Kurt Yalcin
，
Really great book！ I had my own personal issues around specific parts （reliance on the Diamond Process， advocating for the Product Designer title， etc。）， but as a whole， it was an awesome read。
Peter
，
Quite a few good advice on a UX team setup， especially useful if a company just starting up， and has no idea what to do。 - Very good rationalization on the overall basics， like qualities of effective design organization - this could be also used by existing teams to review their status - Felt the description of ideal team setup rather one sides。 - Maybe geared towards larger corporations and enterprises。
Matt Spiel
，
This book is a decent overview of the nuts and bolts for how to run a design team。 It's mostly surface-level， but would provide a good starting point for anyone who finds themselves new to leading design teams。 Most useful parts would be who to hire and when， different roles and functions needed inside a team， and the foundational process needed to develop projects。 This book is a decent overview of the nuts and bolts for how to run a design team。 It's mostly surface-level， but would provide a good starting point for anyone who finds themselves new to leading design teams。 Most useful parts would be who to hire and when， different roles and functions needed inside a team， and the foundational process needed to develop projects。 。。。more
Bryan Zug
，
So Design won… Now what？Great practical approaches to make sure that Deign has the leadership， structural， and operational chops to take full advantage of the seat it has gained at the business leadership table。 Fully recommend for design and business leaders who want to grok the advantages and structure of great design orgs。
Davor
，
If you are a design leader on the rise or even a seasoned one， this is an indispensable guide on how design teams should be built， grown and lead。 While reading it， I recognized countless examples of both good and bad practices from my own experience。 I also learned a lot， both on how I could have done things better myself， as well as how I can start improving right now and in the future。 It is exactly abundant experience of the authors， told with simple and easy to understand language， which is If you are a design leader on the rise or even a seasoned one， this is an indispensable guide on how design teams should be built， grown and lead。 While reading it， I recognized countless examples of both good and bad practices from my own experience。 I also learned a lot， both on how I could have done things better myself， as well as how I can start improving right now and in the future。 It is exactly abundant experience of the authors， told with simple and easy to understand language， which is obvious in every page of this excellent book。 Couldn't recommend it more！ 。。。more
River Brandon
，